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World Of Building Links To Your Website

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Why is link building important?

There are 2 reasons, how many links your website has coming from other websites on the internet is one of the major ranking factors for all search engines. Second the more links you have on other sites, the more exposure you site will receive (meaning more traffic).

1. Create a list

People love lists for example lists of resources, tips, top 10’s and how to etc this will give other websites a reason to link to you. To put this tip in overdrive you could contact other sites in your niche and tell them about your article/ blog post, especially if you have linked to their site as part of a resource list. A list can have a massive viral effect if the information is useful to others in your market.

2. Submit articles

I know this is an oldie but it is still a very effective way of building links to your website. Other sites may publish your article especially if the articles are good. Also some article directories tend to rank well so you can use their authority with the search engines bringing in traffic for highly competitive keywords. The key here is to write a compelling resource box so the visitor clicks through to your site.

3. Social Bookmarking

Create accounts and bookmark the pages on your website or blog, this can be a tedious process as with most link building activities so using tools like socialposter.com and socialmarker.com will semi automate the process.

4. Use Free Blog Type Sites

There are many places you can create sites for free e.g. wordpress.com, blogger.com, squidoo.com, hubpages.com, wetpaint.com and the list could go on. Get some articles written and post them to the various sites this gives you the power to link to your main site using whatever keywords you want. Again this is another traffic generation tactic as your free sites will get traffic on their own.

5. Sign up for Google alerts

If you’re not familiar with Google alerts let me enlighten you. Google has a free service where they will email you news stories, articles and blog posts related to any keywords you specify. What you can do is have a scan through these alerts for any stories related to the topic of your site. Then you would check out the site the story or article came from and see if they have a way you can leave a comment directing people to your useful resource list in a very helpful manner of course

Creative designs can attract a web visitor, but it cannot cast any major influence on the buying decision of the web visitor because the website has failed to address the target audience. So before a website designer decides to start working on a particular website design they need to analyse about the potential target audience are and to whom they are trying to communicate through this website?

It is obvious that you are creating a website to register your web presence and you intend to attract web visitors to know about your services. So it becomes your responsibility to make the visitor understand what your website design is trying to convey to them and what is it all about?

After finding the group of people who are likely to visit your website the next important phase for the web designer is to define the remaining part of your website development. Like who will read your contents? which graphics and sounds will be appreciated? what keywords will bring you more visitors and all? Once you identify your target audience it is really important to understand that you cannot communicate with everyone around, which means if you are targeting a woman then it will not be useful for the men to read through your webpage’s.

So web designer should wait to analyse the pros and cons of particular web design initiative. It does not matter what kind of website a website designer envisions but they can determine their audience. So it’s important to design a website which communicates with the beginners.

Website design gains momentum if it is interactive. Interactivity is possible only when you reach out to your target audience in reality to understand their views and their needs. So interviews or surveys some of your target audience will help you to pick the insights. This lessens the issues or errors in the final project. Remember the end user to finally approves your web design is the person with whom you are trying to communicate, not the person who is paying you.

Marketing segmentation which helps you to arrive in desired website design is:

  1. Age group: Define clearly to whom you are intending to present your products or services.
  2. Education: Whether you are aiming at school children or college going student or professional, their educational background will help you to come into the conclusion about the lucidity of the language to be used during website design.
  3. Technical knowledge: If you are dealing with some technological services then analyse which type of technical knowledge your end users possess as this will help you to analyse about their strengths and abilities.
  4. Graphical orientation: Judging the taste of the customers will help you to arrive into the correct graphical orientation to drive sales to your website.

So when the web developer clearly outlines all these aspects of website design by studying the target audience all other things become easier. Like the screen resolution, graphics format, fast load times, language etc.

Source: sitepronews.com

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This entry was posted on Monday, March 23rd, 2009 at 1:19 pm and is filed under Flash, Flex Design, Software Development, Web Development, Website Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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