Webdesign artikler
160 viewsEr formålet med dit websted for at mærke og positionere dit firma online? Do you want to impress customers with fancy design and flash? Ønsker du at imponere kunder med smarte design og flash? Do you want Internet users to call you or visit your physical sales outlet? Ønsker du Internet-brugere at ringe til dig eller besøge din fysiske salgssted? Or do you want to generate high revenue with shortest sales cycle possible that is to say ecommerce? Eller ønsker du at generere store indtægter med kortest salg cyklus muligt det vil sige e-handel?
Sadly, in executing ecommerce Web design , many of these goals have been confused, misunderstood or poorly prioritized, in putting brakes on the sales objectives of a business Website. Desværre, i fuldbyrdelsesstaten ecommerce Web design, og mange af disse mål er blevet forvirret, misforstået eller dårligt prioriteret, i at sætte bremser på salget mål for en virksomhed Website. In other words, when developing an ecommerce Web site, it’s customer acquisition that should remain your top design priority. Med andre ord, når de udvikler et e-handels-websted, er det ny kunde, der fortsat bør være din top design prioritet. That means a sharp distinction needs to be drawn between the art of Web design and the art of designing a market-driven ecommerce Website. Det betyder en kraftig at skelne tydeligt mellem kunst Webdesign og kunsten at designe et marked drevet af e-handels-websted.
Three Web Design Anchors for Smart eCommerce Tre webdesign holdepunkter for smart eCommerce
To efficiently reach ecommerce goals, a marketing-driven Website is going to be your vehicle. For effektivt at kunne nå e-handels-mål, en marketing-drevet Website bliver dit køretøj. That means planning your site — and orienting your Web design — around three crucial factors: Det betyder, planlægning dit websted - og orientere dit Web design - omkring tre afgørende faktorer:
Factor No. 1: Your “Value Proposition” Faktor nr. 1: Din “Value Proposition”
What’s your unique selling proposition (or USP)? Hvad er dit unikke sælge forslag (eller USP)? What benefits do you offer that differentiate your business from others? Hvilke fordele tilbyder du at differentiere din virksomhed fra andre? What features or services do you offer that unequivocally build value while giving you a definitive edge over the competition? Hvilke funktioner eller tjenester tilbyder du at utvetydigt skabe værdi samtidig give dig en endelig kant over den konkurrence? Distilling your unique value proposition and communicating it quickly and clearly on your Website is the first element of profitable ecommerce Web design. Destillation dit unik værdi forslag og kommunikere hurtigt og klart på dit websted er det første element af rentable e-handels-Web-design.
Factor No. 2: Target Audience or TG (marketing jargon!) Faktor nr. 2: målgruppe eller TG (marketing jargon!)
Understanding your market — and defining the needs of your target demographic — is an essential part of any business enterprise. Forstå dit marked - og definere behov dit mål demografiske - er en uundværlig del af enhver virksomhed. Online it’s no different: design not for yourself, but for you target audience. Online er det ikke anderledes: design ikke for dig selv, men for dig målgruppe. Articulate meaningful benefits and shape up your style and content in the context of your customers’ immediate needs and desires. Artikulere meningsfuld fordele og forme din stil og indhold i forbindelse med dine kunders umiddelbare behov og ønsker. What this means is that don’t manufacture what you can but make what your customers want. Det betyder, at ikke fremstille, hvad du kan, men gør, hvad dine kunder ønsker.
Banal Design is a good example of an online store that caters to a very specific market. Banale Design er et godt eksempel på en online butik, at gearet til et meget specifikt marked. In designing for this audience, the site could have easily obliterated ecommerce objectives with an elliptical layout and layers of overindulgent “cool”. Ved udformningen af denne målgruppe, webstedet kunne have let anonyme e-handels-mål med en ellipseformet layout og lag overindulgent “cool”. But instead of out and out art work, this site quietly tailors design to its unique art world audience — while maintaining a lucid ecommerce agenda and a highly useable navigation and sales platform. Men i stedet for ud og kunstværker, dette websted roligt skræddere design til sin unikke kunst internationalt publikum - og samtidig opretholde en klar e-handels-dagsorden og en yderst anvendelige navigation og salg platform. At the same time, Banal Design also provides sufficient design elements to signal its credibility to a discerning target demographic in this niche market. Samtidig banale Design giver også tilstrækkelig design elementer at signalere sin troværdighed til en kræsen mål demografiske i dette nichemarked.
Factor No. 3: Task-Analysis — Achieving a Defined Objective Faktor nr. 3: Task-analysen - at nå et bestemt mål
Once you’re satisfied that your value proposition is being communicated to your target customer, you need a clear, focused sales process. Når du er tilfreds med, at din værdi forslag bliver videresendt til målkunden, du har brug for en klar, fokuseret salgsprocessen. Here, analyze the components of your sales channels, provide the necessary educational steps and requisite product information, and design a Website that optimizes action while eliminating distraction. Her analyserer de enkelte dele af din salgskanaler, yde den nødvendige pædagogiske tiltag og nødvendige oplysninger om produktet, og designe et websted, der optimerer indsatsen samtidig fjerne distraktion. Make it easy for customers to buy from you. Gør det let for kunderne at købe hos dig.
In the case of Digital Playroom, the modus operandi is simple: get the online customer on the 1-800 number to sell highly specialized music and studio gear. I tilfælde af Digital legerum, modus operandi er enkel: få online-kunde på 1-800 antallet at sælge højt specialiseret musik og studie gear. Here, design and content are oriented around the understanding that 99% of Digital Playroom customers are already intimately familiar with product specification and competitor pricing. Her er design og indhold er orienteret omkring den forståelse, at 99% af Digital legerum kunder er allerede dybt fortrolig med produktets specifikationer og konkurrent prissætning.
By using a “List Price”, “Their Price”, “Call for Your Price” strategy, Digital Playroom orients visitors with sufficient content, then mobilizes customers to act, to communicate, to get a personalized one-on-one experience for products that have become Internet commodities. Ved at bruge en “listepris”, “Deres Pris”, “Call for Pris” strategi, Digital legerum udformet besøgende med tilstrækkeligt indhold, så mobilizes kunder til at handle, til at kommunikere, for at få et personligt en-til-en oplevelse for produkter , der er blevet til Internet råvarer. It even suggests the enticing prospect of old-world haggling. Det foreslår endog, den lokkende udsigt til gamle verden studehandler.
Designing for the ‘One Second Principle’ Designing for »Et andet Princip«
On the Internet, you only have one second: På internettet har du kun ét sekund:
One second to make a powerful impression. Et sekund at foretage et kraftfuldt indtryk.
One second to establish your professionalism and start building trust. Et sekund at oprette din professionalisme og begynde at opbygge tillid.
One second to generate the interest of your target audience. Et sekund til at skabe interesse for din målgruppe.
One second to begin downloading your value proposition and to initiate a compelling sales overture. Et sekund for at begynde at downloade din værdi forslag og at indlede en overbevisende salg Overture.
The three design factors above serve the one-second principle well and provide a blueprint for effective Website marketing and sales flow. De tre design faktorer ovenfor tjene en-andet princip godt og give et oplæg til en effektiv Website markedsføring og salg flow. Most online shoppers have little time to waste on brand-building Flash, sluggish multimedia plug-ins, overindulgent mission statements or content that serves no end. De fleste onlinekunderne har lidt tid at spilde på mærke-bygningen Flash, træg MMS-plug-ins, overindulgent mission statements eller indhold, der tjener ingen ende. A recent research suggests that convenience, usability and marketing clarity are even more important than price for online shoppers. En nyere forskning tyder på, at bekvemmelighed, anvendelighed og markedsføring klarhed er endnu vigtigere end prisen for online-shoppere.
Thus a successful Web design means having a tactical rationale for the placement of every graphic, every image and every word. Dermed en vellykket Web design betyder at have en taktisk begrundelse for placering af alle grafiske, hvert billede og hvert eneste ord. And that means knowing your customers, anticipating their needs, and answering their questions before they’re even asked. Og det betyder at kende dine kunder, foregribelse af deres behov, og besvare deres spørgsmål, før de er endda spurgt. While more abstract issues like branding are not inconsequential online, the process of “building a brand” should come only as an after-impression, a coefficient of a powerful sales platform. Mens de mere abstrakte spørgsmål som branding er ikke ligegyldig online, processen med at “opbygge et brand” bør komme kun som en efter-indtryk, en koefficient på et stærkt salg platform.
Customer acquisition should remain the primary goal, and nothing — neither Flash nor corporate branding — should interfere with your marketing and sales agenda. Kunde bør fortsat være det primære mål, og intet - hverken Flash eller corporate branding - bør blande sig i din markedsføring og salg dagsorden. Here, the best way to burn brand is to simply acquire a customer base: provide a righteous ecommerce experience and customers will remember you — even in a commodity driven market. Her er den bedste måde at brænde mærke er simpelthen at erhverve en kundebase: give en retfærdig e-handels erfaring og kunderne vil huske dig - selv i en handelsvare drevet marked.
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This entry was posted on Thursday, September 25th, 2008 at 10:24 pm and is filed under Flash, Flex Design, Web Development, Website Design, Website Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
