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Your business website design should reflect your marketing goals. You should be making decisions about your website to improve your marketing results. This usually means improve usability and optimize for search.

1. Define Your Goals: Start with your business goals for your website redesign. What do you need to accomplish? This could be to attract new clients, generate leads or to help brand your company as the premier provider in your industry.
2. Keep the Best: What does your current website do well? This could be servicing existing customers or converting visitors into paying customers. Preserve what you are already doing right and improve from there.
3. Website Styles: Just like fashions, website design changes. For instance, Flash intro pages were popular until web designers realized that users didn’t like them and they caused search rankings to plummet.
4. Branding and Image: When people visit your site, they see it as a reflection of your company. It is important for your site to reflect the identity and ideals (brand) of your company. Your company can appear as an industry leader.
5. Website Traffic: Your goal should be to get more visitors and more leads. Design your site with organic search in mind. Select relevant keyword phrases that will be used in page names, body text and link text. Websites should be built in XHTML / CSS to be search engine friendly.
6. Customers Expectations: Look at your industry, what is expected? A website in the financial products industry is expected to be very business professional. A medical website has a clean design and uses cheerful colors.
7. Watch your competition: Look at what your competition offers and stay ahead of them. Look at the image your website gives your business. Is your information searchable? What features do your competitors offer?
8. Attract and Convert: This should be your central focus for your site. What action do you want from your visitors? Build this into your navigation. Each page should have its own call to action.

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This entry was posted on Thursday, August 14th, 2008 at 10:25 pm and is filed under Web Development, Website Design, Website Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.