Looking to jump start your web marketing efforts this year? If so, you’re in good company. Many small businesses are looking to improve their marketing activities to help boost sales in a time of economic uncertainty. If your small business could use some marketing inspiration, here are eight things you can do to be more effective with your marketing and promoting your business in 2009.
1. DO SOMETHING each month, or at least each quarter
Now is not the time to cut back on your marketing efforts; instead, ramp up as much as possible to make sure customers don’t forget about you, and that competitors don’t gain any ground. Do at least one thing each month, whether it’s updating your web site, sending out a press release, or monitoring your positions in the search engines. If you just don’t have the time or resources to do something each month, make sure you do something at least quarterly.
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