Building Search Engine Tag Trails, Local Keyword Research Strategy

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With so much of the success of your web site out of your hands and at the whim or the search engines and your site visitors, wouldn’t you like a way to tell them both that your site is relevant to their interests? This article explains how to use a basic tool for that purpose. It has the lovely effect of making your site more organized and helping visitors go directly to the content in which they are most interested. Keep reading to find out more.When you first set up your site to be indexed for search engines, it is surprisingly similar to setting a ship out to sail. To a certain degree the direction things go in is simply out of your hands. No one likes losing control.

On the bright side, if you can not control some factors, that means that you can control others, and that is very good news for you indeed. As with a ship, you can set a general course and take advantage of the winds that have been provided to you. There is no point in fighting the winds, so you may as well go with them.

Before we go into how to ride the waves, let us first remember that in this day and age most sites are multi-page, or multi-post, and that if for some reason your site is not, then you may find that you have a very challenging time with applying this theory to your site. It will work especially well on sites with many pages, a great deal of content or blogs.

Blogs work especially well because of their easy tagging. You just add the tags below the posts when you make them, and most, if not all, platforms, allow you to go back and make changes to your tags later on. If you have a mis-tagged blog, I would suggest going back to change it at the end of the piece.

That brings us to tagging. For those of you who don’t know what tagging is, and that should be relatively few of you, tagging is a way to add keywords to your site in order to aid in both search engine indexing and help your readers to find the content that they want on your site.

Suffice it to say that tags are handy little tools when you are in the world of SEO. That is, of course, provided that you use them in the right way, and not abuse or misapply them. So what are the ways that people can abuse or misuse the tagging ability?

Here are a few things you should NOT do when you tag your posts:

Tagging way too much. If you put in too many tags on each individual selection or post, you run the risk of being seen as a spam site or as intentionally trying to give yourself an artificial boost in the SERPs.
Tagging way to little. If you under-tag the pieces on your site, then you will miss out on rankings and you will lose out on visitors.
Tagging too broadly. If you tag with lots of words — every one that you can think of related to the site — then you will either have your rankings lowered or your listing discounted altogether.
Tagging too narrowly. If all of your tags are identical, then you will miss out on any diversity in your tags that might draw in more readers.
Mistagging. Using tag words that have nothing at all to do with your site’s content will cause you to be seen as a search engine spammer and your ranking will go down.

So, now that you know what not to do, how do you figure out what you should be doing?

Well, let’s talk about search engine algorithms. In order to do well in the algorithms, which are guarded secrets of the search engines, you will have to have more than one of the words you need to get ranked for the right kinds of searches.

I know, I know, now you are wondering how you can do that without falling into the pitfalls of tagging too much, tagging too broadly or mistagging your content. Accomplishing this trick is actually ”simple,” but not short, so bear with me while I explain it to you.

The tactic that we will be using to help you grow your search engine rankings will be a building block style of tagging that allows search engines to value your rankings and see your tags as worth giving a little bit of extra love. We all want a little bit of extra love for our sites, so we can get our rankings improved and increase our readership.

The idea behind leaving a tag trail is to build up a variety of lesser and more specific tags. I know that this sounds contrary, but in addition to boosting the number of relevant tags it also convinces search engines to return your site on more keywords

As you can see, those keywords have less search volume than our previous keywords. The up side, however, is that there are fewer competitors and it will take less time, effort and money to have a web site optimized for those keywords, while still enjoying a good flow of customers.

Optimization for local keywords is the first stage of optimization for new web sites. We usually optimize our clients for their local city first and only then for more competitive keywords. This way clients see the power of search engine optimization, gain rankings fairly quickly (no delusions; search engine optimization takes at least four to six months if you’re going for the first page) and start making profits on a local level. It also costs less.

Only after we achieve good rankings for local keywords do we optimize for more competitive ones. This strategy is perfect if your web site is new and is not found anywhere on search results. Here are three reasons why:

It establishes a link profile (links are everything for Google, and Google is becoming everything).
It establishes a level of trust from search engines.
It tests effectiveness of keywords and search engine optimization for a particular business model.

Research several local keywords and test.

Source: http://www.seochat