Custom Website Design - Web Links Directory - Software Development

Most internet shopping cart software packages come with a host of features. Make sure you familiarize yourself with the potential of your shopping cart. This article examines how to use reports and bundle offers so you don’t run the risk of leaving money on the table with each customer who engages the shopping cart process.

First off, let’s see how internet shopping cart reports can save you money and make you money.

Here are three examples:

Filter Sales By Customer
(more…)

What is it?
In a nutshell local search involves the use of specialized search engines specifically created to focus on a selected geographic region to find local businesses and websites focused on your area.

Local search is commonly utilized as a directory, where users select their location, and narrow their search by categories till they find the listing they want. In many cases local search engines also guess at the users’ location by using their IP, so when you visit the site and search, for example, “Chinese restaurants” you automatically see results specific to your location.

Google has been doing this for a while to one degree or another. When you perform a search in Google using a geographic modifier the map comes up with results specific to that location. You can also take it one step further and search Google Local specifically.
(more…)

With today’s tough economic conditions, many small businesses are looking for ways to save money or at least make their money go a little further. When it’s time to trim costs, marketing budgets are often the first to get cut, especially if they contain expensive items like glossy printed pieces, a one-time radio ad, or pricey direct mail campaigns. To make your marketing dollars stretch further, you need to use high-impact, low-cost marketing strategies that get the word out about your business yet don’t break the bank. One low-cost strategy you can implement is an email marketing program to help you communicate with customers, target the right prospects, and market your business effectively without spending a lot of money.

In 2008, the Direct Marketing Association reported that the return on investment (ROI) for email marketing was more than $45 for every dollar spent on it. That’s amazing! Email marketing is also incredibly effective, since nearly 87% of adult internet users open the opt-in emails they receive from businesses (according to MarketingSherpa). With numbers like these, it’s easy to see how email marketing can help small businesses save money on marketing while reaching their target audience at the same time.
(more…)

The link building constellation maps the ideal link profile of a website for a link building SEO campaign. Covering the main sources of links which make up a typical campaign, the graph shows where each fits in the ‘link constellation’ and the sort of proportional quantity each should be sourced in.

The diagram is based on the makeup of some of the most successful SEO link building campaigns I have run and although its far fom an exact science following this visualisation as a guide will, I believe, result in the most successful possible link campaign for improving PageRank and keyword ranking.

The diagram breaks the link profile of the website down into 6 main categories, 5 of which are built up in the link campaign, the 6th ‘Organic links’ are those links gained naturally through the increased preveliance of the website and the creation of quality content.

1. Internal satellites- 10% of total links
(more…)

Each page in your website represents another opportunity to funnel relevant traffic to your preferred landing page. A landing page is any page that contains the most relevant information on that topic, but how do you let search engines know which pages should rank for which phrases?, by using SEO of course.

According to wikipedia, Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.
(more…)

Job Board Software is the basic software required to implement or make a complete and feature rich recruitment website. In laymans terms it would ideally mean a board displaying everything concerning jobs and other related work. It is useful to both, the person seeking a job, as well as the employer. This form of software uses advanced management tools. The basic aim and idea behind this particular software is for it to blend easily with any existing website.

Today, when a person is looking out for a job, he or she has the advantage of job site software. This was not the case a few years back, when the entire process was very difficult and hard to understand.
(more…)