Search engine optimization (SEO) embraces multiple facets to produce viable shifts in rankings for specific keywords for the website in question. One of those facets is link building (a metric that uses link popularity and the authority of the referral to dictate a pecking order).
We all know SEO and positioning are important, but what are some of the more common link building techniques people use to promote their websites and build website authority. We will briefly discuss 5 frequently used and abused techniques for building links below, with their respective pros and cons.
1. Site wide links - Site wide links are when another website adds you to a portion of their website that is duplicated throughout the entire site. Areas like the footer, in their navigation, on the sidebar or (blogroll) as it is commonly called. As a result, if the website gains trust, authority or page rank from Google, the site being linked to gets a boost in the SERPS (search engine result pages).
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