1. Don’t start a layout without having a concept/idea.
Before starting, ask yourself: who am I designing this for? What are the target’s preferences? How am I going to make this better than the client’s competition? What will be my central “theme”? Would it revolve around a certain color, a certain style? Will it be clean, grungy, traditional, modern etc?
2. Don’t obsess over the trends.
Shiny buttons, reflections, gradients, swirls and swooshes, grungy elements - all these are staples in contemporary web design. If you make everything shiny, you will end up just giving your visitor an eye sore. When everything is an accent, nothing stands out anymore.
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