Navigational Headings
There is nothing worse in an e-commerce shop than to be a potential buyer who doesn’t realise which part of the shop they’re in. It should always be made clear at the top of the page, using breadrumb navigation to shop how deep into the shop they have gone. Doing this is a way of creating clean, simple page headings, which is great for optimization.
A good example would be: Home > Electronics > DVD Players > Sony… etc.
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